Long before Tim & Eric made a career out of avant-garde parodies of commercial culture, American video artist Michael Smith cultivated an alternative persona to do just the same. Meet “Mike,” the lovably simple, middlebrow hero of Smith’s ongoing (now decades-long) series of art videos, “Mike’s World.” In Smith’s own words, “Mike” is “a modern-day Candide,” perennially confused and overwhelmed by technology, glued to routine and infinitely suggestible. He is, in other words, the perfect consumer, naïve enough to be molded by whatever advertisement or scrap floats his way.
In the inaugural (and my favorite) video from the “Mike’s World” series, “Secret Horror,” we are treated to scenes of Mike whining over spilling his bridge mix (his favorite snack), being overwhelmed by appliances that gnaw at his attention, and getting abducted by sheet-wearing ghosts—themselves manifestations of the ghosts in the television to which he is addicted. Continue reading